The Story of the Black My My​

“My, My, My” It is not merely a phrase; it is not just a slogan. For me, it is a brand. It is my identity. Tell someone you are looking for Clifton and you will probably get a blank stare. Ask for “My My” and immediately the response is positive!
 
 “My, My, My” is my mantra: when I’m feeling down, just whispering the words My My My fills me with hope. If something spectacular happens then my immediate response is My My My! Whether critical or comical, my reaction to any situation is definitely My My My…
 
Picture this: the year 1986. My mission: a road trip to Florida to acquire an automobile. My car of choice:  a fairly new 300ZX. Suddenly Just as I’m about to take it for a test drive when low and behold I glance at a lowrider pickup truck. It was entirely painted black, with black low profile tires and of course black Rims. But what caught my eyes was the words “My,My,My.” Emblazoned in “gold” on the doors of  this black beauty.
 
I didn’t know it then; neither could I even imagine that this vision would be the start of an incredible journey. The confidence in the phrase was even more profound than the color combination of this black beauty.
 
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I was completely taken in. The phrase \”my my my\” stays stuck to so many people, and in my case, it has traveled with me and been part of my life for so long, it is something I say over ten times every single day. That’s over three thousand six hundred and fifty times yearly and counting.
 
 I catch myself using \”my my my\” and it’s always in response to something I am excited about, something I am happy with, or something I am thankful for. I use it as a reaction for each and every good thing in my life, and it is a positive way to look at my day rather than venting and being negative. It’s a phrase that helps me reset and reframe everything that is going on.
 
I remember the first time I realized the phrase; I remember at that time I was going through so many issues and because of that, I was using so much profanity.  I was fluent in curse words and was so angry until I totally worked myself into this intense ball of stress. Then, I began using that phrase, and I immediately ceased using all of the profanity ,they we’re replaced with the famous My! My! My!. I balanced myself out and evolved  into a happy, less angry, and much more relaxed person.
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Sharing mind-blowing moments with my family is one of my favorite things to do. Shared laughter, unexpected surprises, or moments that leave us in awe or amusement, give us all my, my, my moments. My, my, my, moments have become like a family tradition — a habit, a custom that unifies us, one that is common, and needs no further explanation.
 
Over the years, ‘my, my, my’ has come to mean a lot of things: appreciation, good perseverance, and a hopeful outlook. It is rooted in, and has come to signify, my appreciation of what is before me, my unfiltered response to the things I see, and my positive outlook.
 
When I began to design a brand for myself, I instantly thought of ‘my, my, my’. It was already my brand, my identity and encompassed everything I stood for. It was rooted, emotional and simple.
 
With the name ‘My, My, My’ I am constantly reminded that inspiration, for timeless things, can come from anywhere: a split second gem, a screen, an identifying symbol, or a moment that stands still in time. All we have to do is simply recognize the inspiration.
 
It has now become part of my identity, and is shaping my legacy. So, I wish you a “My, My, My” moment today and always.